“Tracking Time” by Sumru Tekin

Data supports our stories. Research drawn from outside Vermont provides context from model programs; well-designed research conducted inside Vermont reveals information upon which understandings and strategy are built.

Vermont’s Creative Economy

Artists, Artisans, and Entrepreneurs

This 2016 study of the Creative Economy of East Central Vermont prepared for the Two Rivers-Ottauquechee Regional Commission and the East Central Vermont Economic Development District defines and depicts a portion of Vermont’s growing Creative Economy. Executive Summary.

Who’s In? Who’s Out?

A study by Stephen Michon of FutureWorks used codes employed by the North American Industry Classification and the Standard Occupational Classification to count jobs in industries related to each of seven sub-sectors. The resulting number includes creative and non-creative jobs found inside the creative sector (e.g., a graphics design professional working in an architecture firm, or finance officer in a regional theater company) as well as creative jobs found outside the creative sector (e.g., a graphics design professional working in a hospital). One big finding: In 2015, the creative sector accounted for 37,132 Vermont jobs. See the full FutureWorks report.

The Arts’ Economic Footprint

Vermont is home to a vibrant Arts industry  that includes a diverse array of individual artists,performers, writers, nonprofit organizations, and businesses. Taken together, the Arts in Vermont is big business, employs a significant number of  Vermonters,  and  generates  a  considerable amount of  tax revenue.

Results  of  an  economic  impact  analysis conducted on behalf of Main Street Landing in 2010, using 2009 data, estimated that Vermont’s creative industry generated over $443  million  in  total  output  (sales),  6,361  jobs, and  nearly  $200  million  in  compensation  (including benefits), while contributing over $19 million in taxes to the state and local governments. At the request of the Vermont Arts Council, the  Center for Policy Analysis conducted an  update of the 2010 report using  a  similar  methodology.

The Economic Footprint of the Arts in Vermont, (on Vermont Arts Council site) updated July, 2014

The Economic Footprint of the Arts in Vermont, (on Vermont Arts Council site) November, 2010

Vermont Communities

Town Plans Study 2016

In April 2017, the Network commissioned a researcher to find out how many town plans refer to creativity. Claire Wheeler looked for all 251 documents, then looked for four key words: arts, culture, creativity, and innovation. The Town Plans Study 2016 explores the many ways these words appear.

The Vermonter Poll

The University of Vermont’s Center for Rural Studies conducts a statewide telephone survey every year. Hundreds of statistically representative households are contacted. “The Vermonter Poll” has been used by researchers, policy makers, social advocates, and citizens since 1990 to gauge opinions about contemporary issues. This year, three questions about the arts were included.

Vermonters were presented three statements and asked to note the extent of their agreement or involvement. In this instance, the arts were defined as performing arts, such as music, dance, and theater; galleries and museums; arts festivals; literary arts; or art classes.

The results are abundantly clear. Art matters to us in our public life, schools, and homes. Read more about the responses to each of the questions on the Arts Council’s website.

Creative Communities Project

The Vermont Council on Rural Development operated the Creative Communities Project from 2004-2009. During that time, twelve communities explored the role of arts and culture as proactive tools for community development. Read about these explorations and see other reports on statewide initiatives here.